A pile of panettone for puppies, where flakes of frango figado replace the fruits and chocolate drops, is the first thing seen when entering a unit of the Petz store, in the west of São Paulo. A walk through the pet shop reveals other exclusive products for the animals, such as flavored toothbrushes and Homem-Aranha clothes, among the most varied options of rações, accessories and brinquedos. Numa afternoon of sixth-feira, Apolloa little border collie, wait for your mother I hid or jumped detained in a small bed not less than two corridors of the loja. He only gets up to respond to the “come on, filho” command. Ha Tub, uma vira-lata preta, puxa outra mãe de pet in the direction of the food court, aiming like a nose for which or package that most interests you. Behind them, a child leva or carrinho with the purchases that a puppy has escolheu.
No country of 212 million Brazilians, there were 144.3 million animals estimated in 2020, second or Brazil Pet Institute (IPB), 4 million more than in 2019. The annual increase in the pandemic is six times greater than that which occurred between 2018 and 2019. These are bichanos who become members of the family —and feed a multi-billion dollar industry of related products and services. According to the IPB, it is assumed that a large majority of Brazilian families (a nucleus with four people) have at least one bichinho to chamar de seu, to give and receive love. A large part of the domestic animal population is that of puppies (55.9 thousand), but also cats, passarinho, iguanas and… coelhos. like or eat Alfredwhich was known in Brazil throughout after a video went viral on social networks.
You country Alfredo was taxed as a brigade with attendants of the KLM airline at Guarulhos Airport, in São Paulo. The reason was the prohibition of coelho traveling with his guardians, embora or married alleging that he had judicial authorization to take him to Ireland. A heated discussion began, with shouts, exchange of words and empurrões.
“Eu faria or same barraco se fossem as minhas puppies”, says Fabiana Pazotto, 30 years old, professional of human resources and mother from nala, uma vira-lata, e Moana, a german shepherd. OR daddy das duas e companheiro de Fabiana é Rodrigo Sclosa, 35 years old, developer of software. They both lived together like animals one year ago, in a house in Campinas, 90 kilometers from São Paulo. “Acho que brigar por seu bichinho represents that I understand that the animal has sentiments like us. I have noticed this change in behavior, that the people passaram really care as pets and we don’t just give food and water, ”he says.
Os Sclosa no hesitam em chamar nala and Moana of rows The house passed to live together in August 2020, not due to a pandemic, and not the same as adotaram nala —Moana já morava com Rodrigo. Fabiana says that she plans her routine of home office according to the moments in which he can stop or work to interact with the puppies. She makes ground meat picolé, cooks sweet potato puree and buys natural bears for her pets, besides taking them to walk every day. If the house needs sair, she drives her country so that we don’t leave the cadelas sozinhas. E, if it would be necessary to go to the veterinarian, or secretary, according to Fabiana, to talk with nala and Moana so that they understand or reason for consultation.
The coronavirus pandemic was also a stimulus for this longer-lasting relationship. Or empty hair confinement increased to procure pet hairs. “As pessoas ficaram at home and will find in animal husbandry a possibility to deal with solidarity. And, once at home, or pet becomes part of the family”, says Nelo Marraccini, IPB spokesperson. “The estimation animal is a facilitator in therapeutic processes, which brings social, physical and psychological benefits to the self. Isso é positive”, completes Mauro Lantzman, specialist psychologist in the human-animal relationship.
It’s just over home office for milhões de brasileiros, or jeito was looking for a company of an animal that throws us the harsh reality that Brazil lives. Uma try dessa look for these numbers that this industry around two pets movimentou. Networks of products and services should invoice 49.9 billion reais in 2021, a growth of 22% in relation to 2020, second o Brazil Pet Institute. A Petz, one of the largest stores in the sector in Brazil, increased its network by 40% this year (only 153 stores, in all) and saw a sensation in the Stock Exchange after capturing nearly 780 million reais in its initial public offering of shares (IPO no jargão financier), in September 2020. It was one of the few that happened on the stock market, and one year after launch, the shares of the only company in the pet sector on the Brazilian Stock Exchange were valued at 96.86%.
A report from EL PAÍS from November 2021 showed that the Stock Market accumulated 12.9% in 2021, or that several companies will continue to open capital. “I see a direct relationship between the humanization of the animal, the pandemic and the increase in fat,” says Marraccini. “Quem é dono de animal necessitates buying ração or tempo todo. It is a consumption that does not oscillate”, explains Murilo Breder, economic analyst at Nu Invest. “How is that humanization [do pet], people will only stop buying things for their pet in extreme cases. And, many times, stop spending money with her to spend with a puppy or a cat. It is a segment that we call high-recurrence and low-seasonality”, he completes.
He has veja in the connection between his donations and the animal of estimation a substitution of two filhos. There are no investigations that show this correlation, but it is possible to glimpse some evidence. The Second Brazilian Institute of Geography and Statistics (IBGE), has reduced the number of houses with files in the country. A tax, which was 15 births per 1,000 Brazilians at the beginning of the past decade, fell to 13.7 births in 2019. “Some factors contribute to the reduction of the birth tax, such as educational costs, to decrease two imóveis e os casamentos later. There are also points that become more accessible than a child,” says Guilherme Cardim, geographer and researcher in the area of population expansion at the University of São Paulo (USP).
Fabiana, Dona de nala and Moana, you see nesse profile. “I don’t even want to have files. Since childhood, I have always been more attached to animals than to human beings, ”she admits. An HR professional also extols the importance that puppies have for mental health at home. “Sometimes Rodrigo travels, and he would not be able to stay sozinha in this sem elas house. Mudaram minha vida, because it’s on my side, the world is falling, ”she justifies.
Cadim notes that cheering you up also plays an important role for a generation that is aging with fewer children than before and, at this time, more lonely. “Isso leads to an attempt by the old ones to contemplate their affective relationships as pets”, completes Cadim. Second or IBGE, the proportion of elderly people in Brazil jumped from 7% to 10% in the last 10 years. It is expected that it will reach 20% by 2046.
The instinct to care seems to be transferred to the bichanos. Mauro Lantzman says that cases like or Alfred, or coelho, could be seen as an extreme pathological behavior. “As a person who is crazy or lacking, or who uses or pets to substitute a human being. But, in the great majority of two cases, this does not correspond to reality”, he points out. “No case do coelho Alfred, for example, or I exaggerate is the airline. Either the house is still careful and entered with a liminal, or that it only demonstrates how strong the emotional bond is”, she says.